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Majority Media

Conversion Rate Optimization

Narrow down the difference between your website traffic bounce rate and your conversion rate by optimizing your website for better results.

Do you struggle with generating leads for your business?

You put together strategies to drive traffic to your website. Paid advertising, spending your marketing budget month after month to generate clicks. 

Search Engine Optimization tactics and strategies. Search Engine Marketing to rank higher and be seen by more people submitting searches for keywords.

Paying third parties to send traffic to landing pages, writing and posting blog article after blog article. 

All with the hopes of turning that traffic into paying customers and getting a return on the investment of your time, effort, and marketing budget. 

Only to see your time on site and bounce rate go up and your conversion rate continues to go down. Despite your best practices, strategies, and tactics.

Avoid the stress of worrying if you’ll be one of the statistics that can’t make it beyond their first 3 to 5 years of business. Or a business that has made it past statistics but is just scraping by without growth.

The Conversion Rate Solution

Turn more of your traffic into conversions and boost your sales revenue for your business.

Gather more customer insights so that you can strengthen brand loyalty and your retention rate. Identify more opportunities to expand your products and or services.

Improve your overall user experience on your website and giving them more reasons to spend time on your website, return for additional visits. Move them through the customer journey with less friction and dropoffs. 

The information that you can gather will not only help you find your customers. But increase engagement because your messaging is resonating with your audience. 

The benefits of conversion rate optimization strategies go beyond the short-term monetary benefits. There are long-term effects that help you with stability, growth, and competition and winning a share of voice in your market.

Book A Free Consultation

Interested in finding out more about how the conversion rate optimization solution can benefit your business?
You can book a free 15-minute consultation.

What is Conversion Rate Optimization & Why do I need it?

What is Conversion Rate Optimization? 

Think of conversion rate optimization as a way of measuring the number of people that take desired actions. This can be filling out your inquiry form, signing up for your newsletter, or purchasing a product. It’s tracking who is following through on your call-to-action.

Gathering these insights allows you to find out what’s working and what’s not and make the necessary adjustments. This is where optimizations come into play. You can’t just identify the problem. You have to find the solution and implement it as well. 

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Why do I need Conversion Rate Optimization Solutions?

The benefits of identifying your conversion rate on calls to action are valuable information and insights. Insights that you can analyze, make adjustments, and optimizations with that can significantly shape and mold your business.

It can also significantly affect your marketing budget and your need to pay ongoing fees to win new business. The learnings teaching you how to market smarter and speak to the customers that you truly want for your business. Increasing engagement with your target audience. Provide a better user experience and interaction with audiences overall. 

Conversion Rate Optimization Statistics

$1

Companies spend just $1 on conversion rate optimization for every $92 spent on customer acquisition. Double your conversion rate and you can afford to cut back on your acquisitions expenses.

68%

68% of small businesses aren’t doing any kind of structured conversion rate optimization strategies for their business. Think of the edge that can be gained by implementing a strategy.

48%

48% of marketers create a new landing page for each of their marketing campaigns to maximize the results. Increasing their ability to lock in on the conversion rate results for CTA’s.

55%

Businesses that increase their number of landing pages from 10 to 15 increase their leads by up to 55%. Convert more traffic into leads by driving traffic to pages dedicated to their interest.

1200%

Websites with 40+ dedicated landing pages generate up to 12X more leads for their business. This is in comparison to companies with just one landing page for their business website. 

44%

On average, 44% of B2B clicks go to homepages instead of dedicated landing pages for marketing campaigns. Driving traffic to less relevant content and decreasing their chances at conversions.

120%

Reducing the number of form fields from 11 to 4 generates 120% more conversions. Keeping the number of fields to a minimum on your lead generation forms increases the number of completions.

13%

The average completion rate of multi-page forms is 13.85%, compared to 4.53% on single-page forms. Consider using a conversational format for your forms to increase the completion rate.

The Process That Delivers Results

Book A Consultation

Book a consultation call where we discuss your business goals and the current process for generating leads.

Process Evaluation

We’ll evaluate your process and set expectations based on where you are with your business and budget

Customized Strategy

Creation of a strategy customized to your business timeline. Aimed at addressing short-term and long-term goals.

Implement Plan

Implementation of the plan for monitoring & making adjustments as needed based on the results and industry.

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What is included in the
Conversion Rate Optimization Service?

A website & marketing evaluation includes taking a look at what you already have in place and how it can be tweaked and improved upon. Short-term strategies as well as ongoing strategies to implement as your time, resources and budget evolve.

Resources and tools made available as part of the conversion rate optimization package that you select to help drive up sales for your business.

Frequently Asked Questions About Conversion Rate Optimization

How long does it take to start seeing new leads? That honestly depends on your industry and where you are in your efforts and business. There are short-term strategies based on a business’s budget that can provide wins.

How much does conversion rate optimization cost? The price depends on your budget and industry. There are low-cost strategies that can be implemented to help small businesses establish themselves as well as more aggressive methods.

How do you customize to individual businesses? I customize strategies and best practices based on where you are with your business and budget. Taking things like your time and resources into consideration. It will only work if it fits with your goals and roadmap.

 Can a regular business owner address the issues found on their own? Yes, of course, they can. If they have the time, expertise, and resources needed to focus on identifying and implementing the case-by-case solutions.

 

you’re one step away from changing everything!

Tell us a bit about your project so that we can set up a free discovery call.

The better we understand your needs & goals the better we can assist you.

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