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Majority Media

Email Marketing Mangagement

Email marketing is a strategy for retention and relationship-building with existing customers and subscribers. One that despite the rumors is still generating great results. 

Do you need help with relationship-building and customer retention?

Email marketing is a best practice and strategy that more businesses should implement. It gets a bad rap because of the newer shiny options out there but it’s tried and true.

Struggling to move clients through the customer journey? Getting one and done purchase of your products and or services? 

Do you want to learn more about your audience and build up customer loyalty? Are you looking for ways to grow your business but not sure of what changes and additions would be well received? 

There are so many advantages to implementing email marketing into your business and marketing mix. The only real limitation is not knowing where to start and or having the time to set it up and be consistent with it. 

That’s an obstacle and a challenge but not something that should block you from the benefits and advantages that you can bring to your business. 

The Email Marketing Management Solution

Email Marketing Management services can help ease the anxiety of where is the next sale coming from. Cut down on one and done purchases. Create brand ambassadors and customer loyalty.

Outsourcing the management of the heavy lifting and focusing on the results. The best hires are the people that make you look like a genius. Take the work and worry off of your plate and allow you to focus on maintaining the business. 

The email marketing management services that I provide will put you on a path of a better understanding of your target audience and ideal customers. Help you establishing, growing and being more competitive in your market. While opening the door for more opportunities and stability with your business.

Book A Free Consultation

Interested in finding out more about how my email marketing services can benefit your business?
You can book a free 15-minute consultation.

What is Email Marketing Management

 Why is it so important to my business?

What is Email Marketing? 

Think of email marketing as your follow-up to a great experience with your target audience. A way of letting them know they mean more to you than that single purchase.

When referencing prospects and subscribers. It’s a way of helping to assure them that you’re the right choice and that they won’t be disappointed by going forward with you as the solution.

How you share what differentiates you from the competition. What makes you qualified to help solve their problem or address their need.

An email marketing strategy is the business’s way of resonating and connecting with potential leads, qualified leads, and existing customers.

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Why do I need Email Marketing Services?

Successful email marketing strategies address lead generation, moving leads through the customer journey as well as customer retention. It allows you to create more of a personal relationship with your customers even when it’s something automated and impersonal.

It is the introduction of your brand and business to target audiences. Highlighting an understanding of their problem. Share your solution and the results that you can provide. A follow-up and nurturing of existing customers. Providing them with more reasons and a comfort level of purchasing from you again.

51%

Marketing and advertising emails influence the buying decisions of roughly 51% of customers. 

61%

61% of subscribers/customers would like to receive promotional emails every week.

8x

Triggered emails result in 8X more opens and greater earnings than typical bulk emails.

37%

37% name emails as the most effective channel for customer loyalty and retention.

68%

68% of marketers believe that automation improved the targeting of messages. 30% believe it saves time. 22% believe it helps generate leads.

53%

53% believe the best tactics for automation are mapping the customer experience. 51% believe you should use personalized email messages.

35%

You can increase open rates and click-through rates by up to 35% by addressing the recipient by their name. 10% of recipients are annoyed by too little or no personalization.

47%

47% of people open the emails based on the subject line. 69% of customers recognize spam emails based on the subject line alone. Subject lines matter more than you may know.

What is the process for Email Marketing Management

What does it include?

Book A Consultation

Book a consultation call where we discuss your business goals and the current process for generating leads.

Process Evaluation

We’ll evaluate your process and set expectations based on where you are with your business and budget

Customized Strategy

Creation of a strategy customized to your business timeline. Aimed at addressing short-term and long-term goals.

Implement Plan

Implementation of the plan for monitoring & making adjustments as needed based on the results and industry.

What’s included with the Email Marketing Management

Services?

Email Marketing Management services include an evaluation and assessment of the current marketing strategy. Review of the goals set for the business and a strategy to help convey the messaging that resonates with the target audience.

A tiered selection of service options that include newsletter support, email blasts/campaigns, promotional/seasonal campaigns, and more. The goal is to identify where help is needed and the best path to provide strategic support to help you get there.

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Frequently Asked Questions About Content Marketing

How do you measure email marketing success?  Successful email marketing will show improvement and increase in brand awareness, engagement, retention, and or lead generation.

How is email marketing different from Content Marketing? Content marketing is an all-around effort to increase brand awareness, brand loyalty, and recognition across a variety of platforms and channels. Email marketing is focused more on delivering results through email campaigns for more personal and direct interaction with your audience.

How often is it recommended to have emails sent out to subscribers? The frequency will depend on your industry, business, and content. It varies some marketers get in touch with their subscribers 2-3 times per month and up to 6+ times per month.

What kind of results can I expect from email marketing management? The goal of email marketing management is to build your brand and make sure you’re resonating with your target audience. A successful marketing strategy will help you on 3 main levels. Building up the “Know, Like, Trust” portions of the customer journey. The results are an increase in trust and credibility with leads, and finally loyalty with existing customers.

 

you’re one step away from changing everything!

Tell us a bit about your project so that we can set up a free discovery call.

The better we understand your needs & goals the better we can assist you.

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