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Majority Media

Pay Per Click Advertising

Promoting your business through digital ads and videos to your target audience generates qualified leads. Leads that you can send to your website to start their customer journey.

Do you struggle with generating qualified leads and traffic?

Paying for traffic may get you, visitors, to your website but in some cases, it does more harm than good. Take a look at your bounce rate and time on site. You can be certain that search engines are when they’re evaluating you as the best option for search results. 

These days you need a strategy for generating leads and attracting your target audience to compete in your local market. That doesn’t even cover venturing outside of your local area. Generating qualified leads shortens the customer journey. 

WIthout generating qualified leads you run the risk of spending more time vetting prospects than you do completing paid projects. 

Avoid the stress of worrying if you’ll be one of the statistics that can’t make it beyond their first 3 to 5 years of business. Or a business that has made it past the statistics but is just barely scraping by without growth.

The Paid Advertising Solution

Paid advertising strategies can help a business not only compete but grow. Narrow down the focus of a target audience into ideal customers. Which in turn can help save money on marketing and ad spend. 

The keywords here are strategy, target audience, and ideal customers. Anyone can yell into a crowded room that they have products or services for sale. Peppering ht wrong people with advertisements can hurt a business’s brand reputation. 

Traffic generated from PPC and paid advertising campaigns are qualified leads that have expressed an interest. It highlights where your target audience is and can be found. 

Allows you to start potential clients further into the “Know, Like, trust” customer journey. Knowing that your adverts are already resonating with them. Moving the focus more on establishing trust and closing deals. 

Advertising is a results-driven strategy that winging it can cost you more than you’re willing to gamble with. Especially if it’s your savings. Best practices and strategies customized to your business can help avoid wasted ad spend. 

Book A Free Consultation

Interested in finding out more about how the Paid Advertising solution can benefit your business?
You can book a free 15-minute consultation.

What is Paid Advertising & Why do I need it?

What is a Paid Advertising? 

Think of paid advertising or Pay Per Click advertising as a networking contact that introduces you to potential customers. A way of qualifying leads that may have an interest in your products and or service offering. 

Paid advertising is paying for access to audiences that you want to reach. Gaining exposure, brand awareness, and brand recognition. Pay Per Click is paying for those that clicked expressing their interest. Both can help you drive revenue gains and avoid the ups and downs of running a business.

PPC - Wordcloud Concept. The Word in Red Color, Surrounded by a Cloud of Blue Words.
PAY PER CLICK CONCEPT ON TABLET PC SCREEN

Why do I need Paid Advertising?

Generating qualified leads is a pivotal part of creating stability. the goal is to avoid the slow feast vs. famine sales periods. Waiting on organic traffic to find you. 

By implementing paid advertising into your business and shortening the customer journey. You increase potential sales and make longer sales processes more sustainable. 

It’s an investment in gaining access to learnings and analytics that can help you identify who your ideal customer is. Where to find them, and how to resonate with them through your communication. 

50%

50% of people arriving at a retailer’s site from paid ads are more likely to buy than those who came from an organic link.

33%

33% of the people who click on a paid search ad do so because it directly answers their search queiery. Qualifying the prospect as a lead.

53%

53% of clicks from paid advertisements are made from mobile devices. Which is great for local businesses looking for foot traffic.

90%

Adverts placed on the Google Display Network reach up to 90% of internet users. Display ads bring exposure and expand your reach.

80%

Brand awareness can be increased by up to 80% through Google paid ads.

200%

Paid advertising returns can range from $2 for every $1 spent. That’s a 200% return on your investment. 

89%

89% of the traffic generated by Google Ads is not replace by organic clicks when ads are paused.

65%

65% of people click on ads when making purchases. When ads contain keywords like shop, checkout, and buy are included as the call to action.

What is the process for Paid Advertising Management
& What does it include?

What is the process for Paid Advertising Management?

Book a free consultation to discuss your goals and concerns. Discuss what you’re currently doing to drive leads and where you feel like you are struggling. I take a look at your budget and the options available.

Majority Media will perform an evaluation of your current process, target audience, and industry. Then put together strategies that customized to your business. Based on your budget and resources. then help you implement them and track the results.

Advertising concept: Glowing text PPC, Hand Drawn Marketing Icons in grunge dark room with Wooden Floor, black background
Pay Per Click Process in a diagram

What is included in the
Paid Advertising Services?

A paid advertising evaluation includes taking a look at what you already have in place and how it can be tweaked and improved. Short-term strategies as well as ongoing strategies to implement as your time, resources and budget evolve.

Paid advertising campaign set up and monitoring. Reporting for active campaigns as well as a strategy session to review how the campaign is going and potential optimizations needed to hit goals. 

Frequently Asked Questions About Paid Advertising

How long does it take to start seeing new leads? That honestly depends on your industry and where you are in your efforts and business. There are short-term strategies based on a business’s budget that can provide wins.

How much does Paid advertising cost? The price depends on your budget the platform that you’re running ads on. There are low-cost strategies that can be implemented to help small businesses establish themselves as well as more aggressive methods. The higher the budget the more exposure your business receives.

How do you customize to individual businesses? I customize strategies and best practices based on where you are with your business and budget. Taking things like your industry, products, and or services and pricing into account. It will only work if it fits with your goals and roadmap.

 Can a regular business owner address the issues found on their own? Yes, of course, they can. If they have the time, expertise, and resources needed to focus on creating, running, and managing ad campaigns. The reason people outsource the work is to free up their time and to gain access to the best practices and insights that are needed to make optimization adjustments to hit campaign goals.

 

you’re one step away from changing everything!

Tell us a bit about your project so that we can set up a free discovery call.

The better we understand your needs & goals the better we can assist you.

Image of laptop and a variety of marketing strategies of the sales process
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