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Search Engine Optimization

Organic traffic is a driving force of stability and longevity for small to mid-size businesses. SEO & SEM are the tools that can help you increase traffic to your business website. 

Increase Organic Traffic & Qualify Leads 

Implementing SEO strategies that increase organic traffic. Drive traffic to your website and store location(s).

Qualify traffic with keyword strategies that bring the right prospects to your website and turns them into leads.

Create opportunities that can bring stability, longevity, and growth to your business.

What You Need to Know About Search Engine Optimization 

How important is SEO to a small & mid-size business trying to compete in a market?

SEO can be the difference between paying for leads that may or may not turn into a convert into a sale and free organic traffic.

Organic traffic that has self-qualified themselves by searching for relevant topics and clicking through to your website. 

It can relieve the pressure of feeling like you have to take on EVERY job to pay the bills and allow you to take on the ones that align with your ideal customers.

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How to use SEO to find your ideal customer?

Keywords in SEO allow you to niche down from broadly talking to everyone and transition into talking to the right one.

Strategically created content is the next step to speaking to your ideal customer. Crafting content that is meant to resonate with the right audience. 

Creating the proper landing pages to bring that interested party into the customer journey that fits where they are in the buying process.

Working SEO into the marketing mix so that it compliments paid efforts?

The ideal digital marketing strategy will have you start with keywords and test them locally where you have a better handle on your audience. 

Use the learnings to identify what’s resonating and then build marketing campaigns based on the findings and apply them to your targeting.

A well-thought-out local SEO strategy can open the door for a much larger-scale search engine marketing campaign. 

This is a process that can lead to creating a marketing mix that gets small to mid-size businesses to meet and exceed their goals. 

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How do I ensure success and hold outsourcing vendors accountable?

The fear of some businesses is that they’ll outsource support services without getting the desired results.
Either getting overcharged or the vendor will underdeliver.

There are other businesses that fear that they’ll end up beholden to their outsourcing vendors.
Due to the challenge of bringing the work back in-house or struggling to find the time to start the search for a replacement.

A solution to these fears and challenges would be to set the expectations from the start.
Establish scheduled evaluations and updates. This will keep you up-to-date with where things are and keep them on track.

The goal is and should always be to free up your time to focus on converting the leads generated into sales and long-term loyal customers. 

Book A Free Consultation

Interested in finding out more about how my SEO services can benefit your business?
You can book a free 15-minute consultation.

How SEO Services Can Benefit Your Business 

Increase In Sales

68% of experiences begin with a search engine. While 53.3% of all website traffic comes from organic search. By establishing your brand early in the decision-making process and qualifying the lead. You’re able to personalize the experience in a way that helps to increase the conversion rate. 

Increased Efficiency

76% The percentage of people who search on their smartphones for something nearby and visit a business within a day. 28%of those searches for something nearby result in a purchase. Timely mobile experiences lead to foot traffic and sales with local SEO. Making mobile marketing extremely important to local campaign strategies.

Increase Engagement

Keyword research is a solid strategy for increasing engagement. The keywords are matching you up with a target audience that is initiating a search for more information on a topic. 70.87% of keywords with more than 10,000 monthly searches consist of only one or two words. While 8% of search queries are phrased as questions. 

The Average Cost

Since it is an ongoing service 74% of SEO vendors charge a monthly retainer fee for their clients. The rates range on how long the vendor has been performing the service. Businesses that have been successfully managing SEO for 2 years or more charge roughly 40% more than other businesses. The average rate is in the range of $500 to $1K for the typical services.

Establish Your Credibility

A business can establish its credibility through content, expertise, and exposure. This can be accomplished through backlinks. Identifying partners that will share links back to your content and website as a worthwhile resource for a subject. Backlink partnerships are an important SEO strategy for search rankings and establishing your authority on a subject matter. 73% of domains have reciprocal links. 43% of the top-ranking pages have reciprocal links.

Build Your Brand

60% of marketers say that inbound SEO, blog content, etc is their highest quality source of leads. You’re qualifying leads that have expressed an interest in your content through the click over to your website for more information. Seo drives in more than 1000% of traffic than organic social media. While social media marketing is important the difference is significant in comparison.

 

Testimonials

“I hired Sean to manage my online presence and button up my company’s look online. I couldn’t be happier with his service. In a short amount of time I was seeing quicker response times for potential clients and I was able to close a lot more business. He is very easy to work with and is very good at bringing the visions you have for your business to life”

Keith Logan

Business Owner, Quality Finishes Painting

What is the process for Support Services?

Book A Consultation

Book a consultation call where we discuss your business goals and the current challenges and where you need support.

Process Evaluation

We’ll evaluate your process and set expectations based on where you are with your business and budget

Customized Support

Creation of a strategy customized to your business timeline. Aimed at addressing short-term and long-term goals.

Implement Plan

Implementation of the plan for monitoring & making adjustments as needed based on the results and industry.

What’s included in the SEO Services Solution?

The SEO Healthcheck includes an evaluation and assessment of the current SEO strategy. Review of the keywords currently being used and analytics of the current traffic being generated. 

The goal is to identify how many visitors are converting into sales and moving through the customer journey. Clients receive an SEO project brief that shows what’s working, what needs to be tweaked and added to the strategy to start generating the desired results. 

This can range from structural changes to content and copy changes recommendations. 

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Book A Free Consultation

Interested in finding out more about how my SEO services can benefit your business?
You can book a free 15-minute consultation.

Local SEO Service Solution

Whether your goal is to drive foot traffic to your physical location or to strengthen your ability to win in your local area. Local SEO is the foundation for establishing your share of voice in your surrounding area. 

Lay the groundwork for expanding beyond local customers to people outside your area who would benefit from your products and/or services. 

Take your business from being the best-kept secret to a destination that people have to check out when in the area.

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You’re one step away from changing everything!

Tell us a bit about your project so that we can set up a discovery call.

The better we understand your needs & goals the better we can assist you.

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