Digital Marketing - Majority Media LLC

Brand Development, Business Growth Strategy, Customer Journey Map, Digital Marketing, Profitable Business Assessment

Identifying and Connecting with Your Target Audience

Learn how to identify and connect with your target audience effectively to fuel your business growth. From building detailed buyer personas to understanding the customer journey and crafting a compelling value proposition, this comprehensive guide provides you with actionable insights. Discover how to personalize your approach, choose the right communication channels, and continually refine your strategy. Ideal for minority-owned and small businesses looking to maximize their marketing efforts

Sean Atkinson | Jul 19, 2023 | 0 Comments

Business Growth Strategy, Customer Journey Map, Digital Marketing, Profitable Business Assessment, Reputation Building

The Power of Positioning: A Guide for Small Businesses and Solopreneurs

In an increasingly crowded and competitive business landscape, carving out a distinctive space for your business can feel overwhelming. Some don’t know where to start and others struggle with staying connected with the audiences they’ve selected. As a...

Sean Atkinson | Jun 14, 2023 | 0 Comments

Brand Development, Digital Marketing, Support Services, The Journey

The Dangers of ‘Now What’ Marketing

The dangers of getting your marketing strategy wrong. Finding yourself asking Now What? How can I fix this and become profitable with my marketing strategies?

Sean Atkinson | Nov 7, 2022 | 0 Comments

Brand Development, Digital Marketing

How to win the Holidays and your Ideal Customers Over Creating Brand Loyalty

Every Holiday season is an opportunity to make up for slower sales throughout the year. This Holiday will be no different with one exception.
Shipping and stock availability will be a game-changer for many businesses. How well a business has prepared for the season will be tested

Sean Atkinson | Nov 5, 2021 | 0 Comments

Digital Marketing

Winning SERP by writing for quality over placement in your Content Marketing

Content marketing is a key component to building brand authority. Whether It’s on-site for SEO purposes, sharing information to help educate consumers. The path to credibility and authority is with Content Marketing in the mix.

Sean Atkinson | Oct 28, 2021 | 0 Comments

Word blocks with SEO strategies on a desk with a laptop

Digital Marketing, The Journey

How important is testing before running paid ad campaigns?

An article taking a look at the benefits of testing brand messaging before investing in paid advertising. Increase ROI & learnings by doing your due diligence.

Sean Atkinson | Aug 24, 2021 | 0 Comments

Brand Development, Digital Marketing

The Purpose Of Keywords In SEO Strategies

A discussion on the importance & purpose of using keywords in your SEO & Content Marketing. Strategies to help drive organic traffic to your website.

Sean Atkinson | Jul 15, 2021 | 0 Comments

Brand Development, Digital Marketing, Support Services

Improve Foot Traffic & Online Visits with Local SEO & SEM

Learn how to drive more foot traffic to your business & increase your search engine rankings using SEM & SEO strategies with Content Marketing.

Sean Atkinson | May 3, 2021 | 0 Comments

Brand Development, Digital Marketing

5 Reasons Why You Should Use Marketing to Drive Your Audience to Your Website

This article is meant to cover why you should be driving your audience to your website. How you’ll benefit from it right along with your customers. So that nobody is missing out on the benefits of the website. The investment in the website is meant to help everyone involved in the customer journey.

Sean Atkinson | Apr 25, 2021 | 0 Comments

Brand Development, Digital Marketing, Support Services

What is referral marketing?

Referral Marketing is a strategy that relies on recommendations and word of mouth of customers to provide new leads and opportunities. The success of the marketing strategy is tied to the success of your customer relationship.

Sean Atkinson | Feb 26, 2021 | 0 Comments