An article taking a look at the benefits of testing brand messaging before investing in paid advertising. Increase ROI & learnings by doing your due diligence.
It is the business owner’s responsibility to set the boundaries and expectations. Ensure a successful project.
The goal isn’t to win the business but to deliver on a successful project. Part of that requires client management.
A discussion on whether or not a free consultation should be mandatory for a business to provide its prospects and leads. Catering to an audience and their expectations.
NICHE DOWN FOR A PRODUCT LAUNCH OR CAST A WIDER NET? This is a question that was asked by a business owner who has CRM solution. He wants to roll it out with a product launch but he's not clear on his target audience. The feedback that he was being given was...
We’re knocking on the door of August. This is a time where I am having or already had a conversation about Fall marketing strategies and campaigns. I’m covering this question because I want to make sure it’s something that you’re looking at and planning for too....
An article discussing what should be considered before creating a business website. What factors go into a successful website and why for SMBs.
A discussion on the importance & purpose of using keywords in your SEO & Content Marketing. Strategies to help drive organic traffic to your website.
How well do you know your target audience and the circumstances surrounding them? Analytics is a form of client survey that keep you up-to-date.
Strengthen your brand voice and tone with strategy and purpose to get more engagement from your target audience.
What is Reputation Management? Simply put reputation management is the act of managing the narrative of your brand. Monitoring the promotion of good feedback and doing damage control on the bad. Feedback can come in many forms. Ranging from testimonials and reviews...