You have a business but aren’t sure why you’re struggling
or what next steps to take.
A Brand Assessment will identify problem areas
and the best next steps to correct them.
Is it time for a Brand Refresh? Or are there adjustments that can get you back on track?
If you’re like most of my clients you told yourself. You didn’t have to worry about branding. You didn’t have to worry about audience research, messaging and you focused on the logos. Because that’s what branding meant to you.
You didn’t know if the business was going to work. So you erred on the side of caution. Going with the fastest route to your launch. But now you’re into it. The business is working and you realize it’s time to push the pause button and get all your branding locked in.
Are you using the same original messaging and marketing methods?
The methods that you were using when you started your business. Don’t always align with the evolution of your audience or brand.
Your brand evolves. You’re not who you were or where you were when you started. Neither are your customers. The markets change, along with expectations, needs, and understanding of their options.
Stagnation is created when you lose touch with your target audience. The Brand Assessment will evaluate and help you overcome it.
Here's The Good News
You’re not the first and you won’t be the last business to go through this. Identifying and addressing the issues you face can help future-proof your business.
There is a better way
Solutions that are customized to your specific needs. Instead of one-size-fits-all options that don’t address your individual business.
The Brand Assessment System Evaluates Strategies & Solutions
Gain clarity on your audience, systems, and marketing. The system helps take an honest look at what’s working, and what’s not. Allowing us to evaluate what we need to do to get the best results. Revisiting the fundamentals to get to regain alignment with your audience.
Compete & Win Over Your Target Audience
When you reconnect with your target audience. You convert more prospects into sales. Customers into Brand Champions. The Champions help you compete in your market through word-of-mouth referrals and promotion.
Taking you from stagnation and not knowing where things went wrong. To a business that is set up for success in the present and future.
Book A Free Consultation
Interested in finding out more about how a brand development can benefit your business?
You can book a free 15-minute consultation.
How A Brand Assessment Can Benefit Your Business
Increase In Sales
Increase your sales by up to 23% by consistently presenting your brand across all platforms. Creating brand recognition and familiarity.
Compete In Your Local Market
71% of consumers prefer to buy products or services from brands that they know. Establish yourself in your local market through accessibility and differentiators.
Roughly 74% of people become loyal to brands through content. Sharing your story with your target audience makes a difference. Along with gathering feedback to show that their opinions matter.
Grow Your Business
Companies with blogs get 67% more leads per month. When you help to educate your customers and provide information that helps them make better choices they reward you with their business.
Establish Your Credibility
Around 86% of consumers say authenticity is a significant factor in supporting a brand. While 33% of US consumers consider switching brands after only one instance of poor service. Excellent service establishes credibility with customers.
Build Your Brand
One of the fastest and most secure ways of building and establishing your brand is through brand ambassadors. Customer referrals make a difference. 73% of consumers love a brand with friendly customer service.
“He helped get the “creative juices” flowing, as well as offered practical advice to help build our brand and be successful. It is a pleasure doing business with this gentleman. I highly recommend his services.”
What is the process for The Brand Assessment?
Book A Consultation
Book a consultation call where we discuss your business goals and the current process for generating leads.
We’ll evaluate your process and set expectations based on where you are with your business and budget
Creation of a strategy customized to your business timeline. Aimed at addressing short-term and long-term goals.
Implementation of the plan for monitoring & making adjustments as needed based on the results and industry.
What’s included in the Brand Assessment?
The Brand Assessment Service includes a thorough Brand Discovery & Review. Where we walk through what you’re currently doing in your business. Run assessments and reviews to come up with a customized solution for your business.
This can include audits of your website, marketing, and analytics. Revenue Assessment to see what’s generating revenue and what’s not in your business offerings. Target audience assessment & Social listening to confirm you’re using the right brand messaging with your audience. A customer experience review. Looking at the customer journey and where you’re currently excelling in it.
Frequently Asked Questions About Brand Development
How long does it take to complete a brand assessment? The turnaround time on the assessment will depend on the business. As this is a customized service. It will have different completion timeframes.
Why do I need to invest in brand assessment for my business? If you’re struggling with your business and not sure what steps to take to overcome it. It is less an investment in the assessment and more of an investment in peace of mind and your business.
How do I implement the brand assessment results? You will receive a Brand assessment brief that has the next steps and a clear plan to move forward. Leaning harder into what was working. Improve upon what was doing okay. Get rid of the things that aren’t working and take away from your overall success.
you’re one step away from changing Everything!
Tell us a bit about your project so that we can set up a free discovery call.
The better we understand your needs & goals the better we can assist you.