Brand Clarity Assessment

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Do you have a brand that hasn’t been updated in over 3 years but your products, services, and audience expectations have evolved?

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Do you feel like you’re running in place with your business? Despite your best efforts growth is a struggle for you.

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Do you feel like you’ve finally made it past the risk of your business failing and now you’re ready to take the next steps toward longevity and profitability?

A brand clarity assessment will help you clarify what’s working and what’s the next right move to strategically grow your business into a competitor in your market.

Brand Clarity Assessment

How to identify and engage with high-profit customers for your business. If you want to generate more quality high-profit leads and sales. There are a handful of things that it comes down to. This profit-maximizing assessment service can get you in front of the right audience. An audience that sees your value, and pays you your worth so that you can pay yourself and your staff.

Audience: Perfect for existing brands ready to grow strategically. Gain clarity on your audience, systems, and marketing. The system helps take an honest look at what’s working, and what’s not. Allowing business owners to evaluate what they need to get the best results. SMART Goal-based recommendations customized to budgets, and timelines.

The result of the evaluation process is a Brand Clarity Brief. A brief that can be shared with existing teams, partners, and or upcoming partners as a single point of reference for recommendations and strategies. Ex: System updates, marketing recommendations, and brand management strategies.

What is the process for the Brand Clarity Assessment?

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01.

Book A Consultation

Book a consultation call where we discuss your business goals and the current process for generating leads.

$

02.

Process Evaluation

We’ll evaluate your process and set expectations based on where you are with your business and budget

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03.

Customized Strategy

Creation of a strategy aimed at addressing short-term and long-term goals and budget.

The Premium Audience Framework

Businesses that are looking to target high-quality audiences that grow their revenue and share of voice in their niche. Marketing-focused strategies that bring in engaged ideal audience segments. Converting prospects into brand champions. Overcoming churn and instability. Businesses with a goal of increasing retention and ROI on marketing budgets. Via more targeted strategic marketing methods.

Baked into this framework are strategies to address lead generation and drive more sales. I accomplish this by assessing the current state of the business marketing efforts – what they’re doing, what’s working, and what’s working. To identify new lead generation and marketing opportunities.

Get Started With Our Brand Clarity Assessment

Schedule a call and let’s discuss how I can help turn your passionate ideas into purposeful strategies that increase profitability. Identify the premium audience that not only sees your value but prioritizes taking the next step in becoming a customer because they believe in your results.

How A Brand Clarity Assessment Can Benefit Your Business

Increase In Sales

Increase your sales by up to 23% by consistently presenting your brand across all platforms. Creating brand recognition and familiarity.

Compete In Your Local Market

71% of consumers prefer to buy products or services from brands that they know. Establish yourself in your local market through accessibility and differentiators.

Increase Engagement

Roughly 74% of people become loyal to brands through content. Sharing your story with your target audience makes a difference. Along with gathering feedback to show that their opinions matter. 

Grow Your Business

Companies with blogs get 67% more leads per month. When you help to educate your customers and provide information that helps them make better choices they reward you with their business. 

Establish Your Credibility

Around 86% of consumers say authenticity is a significant factor in supporting a brand. While 33% of US consumers consider switching brands after only one instance of poor service. Excellent service establishes credibility with customers.

Build Your Brand

One of the fastest and most secure ways of building and establishing your brand is through brand ambassadors. Customer referrals make a difference. 73% of consumers love a brand with friendly customer service.

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Testimonial

“Sean at Majority Media has been an incredible resource for my business. He is very knowledgeable in his field, has many resources directly on his website that I have leveraged, and his responses are always thoughtful and valuable. I would definitely recommend him to any small business looking to grow its business/brand.”

Anthony Field

Business Owner, Arrow & Stem

Looking For Business Resources?

How important is Brand Development to a new business? 

The first 100 customers are pivotal to a new business. Most businesses rely on referrals to help generate revenue.

Without Brand Development a lot of businesses struggle to get to that first 100.  Falling into debt trying to establish the business in their market. 

How do I know if I have a good business plan?

A good business plan starts with service and filling a void that has an audience.

You don’t have to reinvent the wheel take a look at businesses that are doing well and where you can differentiate your business.

How important is marketing in Brand Development? 

Marketing is a pivotal part of brand development and one that doesn’t get prioritized enough. Not from a lack of awareness that it’s needed but a lack of best practices to follow to help get the business established. 

Brand awareness and brand recognition don’t happen overnight. It requires marketing and effort to build a name and credibility. A solid marketing strategy can help establish a business. 

How important is establishing a Brand Identity?

Your brand identity is considered what differentiates you from your competition. It answers questions like.

Why should I care about your business? Why should I trust you? Why should I pay you for your product and or services?

Without a clear brand identity, you are relying more on luck than you are on setting yourself up for success.

Frequently Asked Questions About Brand Clarity Assessments

How long does it take to complete a brand assessment?

The turnaround time on the assessment will depend on the business. As this is a customized service. It will have different completion timeframes.

Why do I need to invest in brand assessment for my business?

If you’re struggling with your business and not sure what steps to take to overcome it. It is less an investment in the assessment and more of an investment in peace of mind and your business.

How do I implement the brand assessment results?

You will receive a Brand assessment brief that has the next steps and a clear plan to move forward. Leaning harder into what was working. Improve upon what was doing okay. Get rid of the things that aren’t working and take away from your overall success.

Take the first step toward the successful business you’ve always dreamed of

Schedule a call and let’s discuss how I can help turn your passionate ideas into purposeful strategies that increase profitability. Identify the premium audience that not only sees your value but prioritizes taking the next step in becoming a customer because they believe in your results.