Profitable Business Assessment

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Have you been in business for three years or less? Are you trying to increase business profits in a sustainable way?
If so, the Profitable Business Assessment is perfect for you!

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As a brand and marketing strategist, I evaluate your brand journey and business model, identify areas of improvement, and help you establish the foundational elements you need to make confident decisions that move your business forward.

The Profitable Business Assessment will clarify your foundation and the best next steps to confidently move forward with your business.

The Profitable Business Assesment

My Profitable Business Assessment offers a comprehensive evaluation of your business, focusing on five foundational elements critical to building a successful and profitable business. The result is a clear understanding of your best path forward — how to improve your business model and what to do next to reach your goals.

Together, we’ll evaluate, define, and map out your:  

  1. Brand Journey
    It is essential to communicate why you started your business and why you do, what you do in a way people can relate to will help people buy into your big vision. You need to be able to communicate your story and your why in a meaningful way that people can relate to.

  2. Target Audience
    Marketing to the right people is the fastest way to make a sale. Market to the right people that want/need what you’re selling.

  3. Business Model
    How you make money matters and if you don’t define it, you can’t create sustainable systems or revenue.

  4. Customer Journey
    Different stages of the buying process need different kinds of messaging and marketing. If you know the difference, your marketing won’t be as effective. If you don’t know the difference you’re using a hope-and-pray strategy and that isn’t good for anybody…

  5. Marketing Strategy
    Learn what to say and when to say it, where to say it, and who to say it to so you know what you’re doing is purposeful and is going to drive the results that you want. 

I know building a business with consistent revenue and profits, can be challenging. One that eliminates frustration, and the painful peaks and valleys that most businesses face in their first few years are challenging. But when you do the work and lay a strong foundation, everything about growing your business gets easier.  

What is the process for the Business Model Evaluation

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01.

Book A Consultation

Book a consultation call where we discuss your business goals and the current process for generating leads.

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02.

Process Evaluation

We’ll evaluate your process and set expectations based on where you are with your business and budget

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03.

Customized Strategy

Creation of a strategy aimed at addressing short-term and long-term goals and budget.

The Profitable Business Framework:

Businesses looking to move past the friends and family sales stage. Ready to build out legitimate target audiences and business practices. Moving from side hustle to credible full-time business.

Baked into this framework are strategies that address, brand journey, target audience, business model as well as business and marketing basics. They serve as the fundamentals that are customized to the client’s goals, budgets, and timelines. It is designed to help educate them throughout the process. Filling in the blanks of the things that they don’t know that they should know.

Get Started On Our Profitable Business Assessment

Schedule a call and let’s discuss how I can help turn your passionate ideas into purposeful strategies that increase profitability. Identify the premium audience that not only sees your value but prioritizes taking the next step in becoming a customer because they believe in your results.

How Brand Development Can Benefit Your Business

Increase In Sales

Increase your sales by up to 23% by consistently presenting your brand across all platforms. Creating brand recognition and familiarity.

Compete In Your Local Market

71% of consumers prefer to buy products or services from brands that they know. Establish yourself in your local market through accessibility and differentiators.

Increase Engagement

Roughly 74% of people become loyal to brands through content. Sharing your story with your target audience makes a difference. Along with gathering feedback to show that their opinions matter. 

Grow Your Business

Companies with blogs get 67% more leads per month. When you help to educate your customers and provide information that helps them make better choices they reward you with their business. 

Establish Your Credibility

Around 86% of consumers say authenticity is a significant factor in supporting a brand. While 33% of US consumers consider switching brands after only one instance of poor service. Excellent service establishes credibility with customers.

Build Your Brand

One of the fastest and most secure ways of building and establishing your brand is through brand ambassadors. Customer referrals make a difference. 73% of consumers love a brand with friendly customer service.

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Testimonial

“Working with Majority Media was an experience in itself. It made me feel more confident in starting my business and better prepare me to be the best business owner that I can be. I recommend to anyone who wants to have a successful business”

Mikha'el Singletary

Business Owner

Looking For Business Resources?

How important is Brand Development to a new business? 

The first 100 customers are pivotal to a new business. Most businesses rely on referrals to help generate revenue.

Without Brand Development a lot of businesses struggle to get to that first 100.  Falling into debt trying to establish the business in their market. 

How do I know if I have a good business plan?

A good business plan starts with service and filling a void that has an audience.

You don’t have to reinvent the wheel take a look at businesses that are doing well and where you can differentiate your business.

How important is marketing in Brand Development? 

Marketing is a pivotal part of brand development and one that doesn’t get prioritized enough. Not from a lack of awareness that it’s needed but a lack of best practices to follow to help get the business established. 

Brand awareness and brand recognition don’t happen overnight. It requires marketing and effort to build a name and credibility. A solid marketing strategy can help establish a business. 

How important is establishing a Brand Identity?

Your brand identity is considered what differentiates you from your competition. It answers questions like.

Why should I care about your business? Why should I trust you? Why should I pay you for your product and or services?

Without a clear brand identity, you are relying more on luck than you are on setting yourself up for success.

Frequently Asked Questions About Brand Development

How do you help business become profitable?

Using The Profitable Business Framework, I walk you through the difference between generating revenue and profit. Then customize a strategy to help you build a business model that allows you to pay yourself and invest in the growth of your business.

Do you work only with businesses in specific industries?

The Profitable Business Framework is a combination of tested methods that are successful in any industry. It is goal and business journey specific. I customize the strategies for your business, budget, and timeline.

What makes your Profitable Business Assessment valuable?

The value is in the results. You’ll be able to move forward confidently, knowing that you have what’s needed to take the next steps in strategically growing a profitable business. A strategy to implement and a brand brief you can refer to update. The goal is to help you focus on meeting and exceeding your goals.

Take the first step toward the successful business you’ve always dreamed of

Schedule a call and let’s discuss how I can help turn your passionate ideas into purposeful strategies that increase profitability. Identify the premium audience that not only sees your value but prioritizes taking the next step in becoming a customer because they believe in your results.