Before we build anything, we diagnose.
Most founders aren’t stuck from lack of effort. They’re making long-term decisions from short-term circumstances. A diagnosis shows which part of your business actually needs building, so the work we take off your hands is the right work.
Handing off the build only helps if it’s the right build.
Planning assumes stability. Navigation assumes things change. Before our team builds anything for you, we take a clear look at where your business actually is, not where it was when you made your last plan.
It decides the work
Your verdict points to PathBuild™, PathOperate™, PathOptimize™ or a combination. Sometimes it points to “not yet.”
It sets the scope
On your walkthrough call we confirm which module fits and what it will take, so any quote is based on your business, not a package.
It’s yours either way
You keep the Snapshot and verdict whether or not you hand anything off to us.
Two diagnostics. One for where you are.
ProfitPath™
You’re still proving the model: a new offer, a new venture, or an idea that hasn’t settled into steady sales.
- Examines
- The opportunity, the model and the sequence
- Your verdict
- Go · Adjust · Rethink
- Includes
- Guided intake · written Snapshot, reviewed by Sean M. Atkinson · 30-minute walkthrough call
$497
Request ProfitPath™ — $497PathEval™
The model works, but something is stuck: growth, margins, delivery or your own time.
- Examines
- Positioning & audience · offers & pricing · marketing & sales · operations & capacity
- Your verdict
- Keep · Change · Cut, for each of the four areas
- Includes
- Guided intake · written Snapshot, reviewed by Sean M. Atkinson · 45-minute walkthrough call
$997
Start PathEval™ — $997Hand off the build within 30 days of your walkthrough call and your full diagnostic fee is credited toward it.
Still proving it works? Start with ProfitPath™.
Works, but something’s stuck? Start with PathEval™.
Still unsure? The free PathSelector™ quiz takes about seven minutes.
From verdict to build
Your Snapshot
Complete the guided intake. We review your answers and your business and write up a clear verdict: what’s working, what isn’t, and what to do next.
Your walkthrough call
We go through the Snapshot together, name the module (or modules) your verdict points to, and scope what the work would take.
Your choice
Hand the build to our team. Or take the plan and run it yourself or with guidance through seanmatkinson.com. There’s no pressure either way: the diagnosis is worth having on its own.
Credited. Hand off the build within 30 days of your walkthrough call and your full diagnostic fee is credited toward it.
Sometimes the answer is “not yet.”
If a ProfitPath™ verdict comes back Rethink, building now would spend your money on a model that needs rework first. We’ll tell you that plainly, and point you to the step that makes sense instead.
Before you choose
Do I need a diagnostic before you’ll build anything?
Yes. Every engagement starts with one. It’s how we make sure the module we build is the one your business needs, and how we scope it fairly.
I already know what’s wrong. Do I still need this?
You may well be right, and then the diagnostic confirms it quickly. Often it also shows what sits underneath the problem you can see, and that changes what gets built first.
Does buying a diagnostic commit me to a Done-For-You engagement?
No. You keep the Snapshot and verdict either way.
What do the build modules cost?
PathBuild™ and PathOperate™ start from $3,997, PathOptimize™ from $4,997, and Accelerated (all three together) from $10,997. Your walkthrough call sets the final scope, and your diagnostic fee is credited toward it if you start within 30 days.
Does the diagnostic fee count toward the build?
Yes. Start any module, or Accelerated, within 30 days of your walkthrough call and your full diagnostic fee is credited toward it.
I already have a Snapshot. What now?
Book a Diagnostic Review and we’ll pick up from your verdict. Book a Diagnostic Review
ProfitPath™ and PathEval™ are delivered by Sean M. Atkinson and are the same diagnostics offered on seanmatkinson.com. Whichever door you come through, you get the same verdict, and you never have to start over to move between working with us and working on it yourself.
Diagnose first. Then hand it off.
Pick the diagnostic that fits your stage. Everything else follows from the verdict.