Guiding business owners through their journey to profitability and sustainable growth.
Guiding business owners through their journey to profitability and sustainable growth.
When you want to grow your business but don’t want to lose yourself to overwhelm trying to take on too much. How to stop taking unnecessary risks in pursuit of revenue and profit.
There is one part of being a business owner no one talks about: the learning curve that shows up at every stage of your business journey. Whether you’re a new business or an existing business with a proven track record and loyal customers, every time you level up you’ll be met with new challenges.
Each stage of entrepreneurship asks something new of you as the business owner and demands you prove your value, occupy that space, satisfy your customer base, and achieve your goals.
The good news is that you don’t have to do this alone.
I’m Sean Atkinson and I partner with new and seasoned entrepreneurs to strategically grow their businesses, reduce overwhelm, and chart a clear path forward based on your business goals.
About Sean M. Atkinson
How I got Here
I’m the son of a pragmatic mother and a father with an entrepreneurial spirit. The result is a strategist that understands that a business idea without a business model is a dream unfulfilled. Knowing how to pace yourself and add structure and strategy to those dreams is the path to success.
My mother introduced me to the game Monopoly at the age of seven and I knew right away that I was meant to be an entrepreneur. She then introduced me to chess at the age of 10, and I fell in love with strategy. I then spent my career learning everything I could about building, marketing, and growing businesses to achieve success.
The Corporate Days
My journey to learn the process started in marketing as the guy in the mall that asked “if you had time to answer a few questions for a survey?”. Learning the importance of understanding the target audience and how to frame questions to get their core needs and concerns. I took those insights and strategies with me to advertising agencies. Where I learned about finding the right platforms to reach the audience as well as setting goals for engagement and sales. Then moved over to the brand side to learn more about the origin of business ideas and the business models, and partnerships necessary to not just get to the top but remain there. Worked on the publishing side to learn about the value of assembling an audience and knowing their wants, needs, and priorities. Then worked for the exchange that serves as the connection between the brands and publishers. Where I learned the importance of knowing how to tie it all together so that it’s a win for everyone involved.
Being An Entrepreneur
Being an entrepreneur means you might run into things that surprise you or that you didn’t know you had to deal with. But that’s okay – these surprises are part of the adventure, and they don’t have to stop you in your tracks. They’re just things we need to get ready for.
There is an African proverb that says, “If you want to know the end, look at the beginning.” Knowing that 45% of small businesses fail during their first five years and 65% during the first 10 years. Only 25% of new businesses make 15 years or more. I find the quote to be more accurate for entrepreneurs than Jim George’s “It’s not how you start, it’s how you finish.” It is a lot harder to change perceptions once they’re set in an audience’s mind.
Why I transitioned from the corporate world to entrepreneurship
I spent 30 years in the advertising industry — and tried numerous times to convince the agencies I worked at to start a mid-market division to help small businesses. After repeatedly hearing no, I followed my passion and love for small businesses and started Majority Media — because the majority of businesses are small businesses. Small businesses are the backbone of our economy and they shouldn’t be ignored.
As a small business owner myself, I can confirm small business owners blaze their own paths because they aren’t satisfied with a mere paycheck. Rather than rely on some CEO, they’d rather bet on themselves to create a better future for themselves and those they love.
My entrepreneurial journey began with learning processes.
How to identify a need and an audience.
How to present a solution that met their needs and the priority they placed on the solution.
How to craft best practices that I continue to apply to every business endeavor.
Testimonial
“Sean at Majority Media has been an incredible resource for my business. He is very knowledgeable in his field, has many resources directly on his website that I have leveraged, and his responses are always thoughtful and valuable. I would definitely recommend him to any small business looking to grow its business/brand.”
Frameworks and Strategies for growing profitable businesses and identifying premium audiences
I’ve learned that not everyone has the same definition of success, the same goals, or the same target markets and ideal customers, which is why I don’t believe cookie-cutter solutions are the answer. Instead, I strategically customize solutions to fit my client’s goals, budgets, and timelines using The Profitable Business Framework and The Premium Audience Framework.
The Profitable Business Framework
Businesses looking to move past the friends and family sales stage. Ready to build out legitimate target audiences and business practices. Moving from side hustle to credible full-time business.
Business Growth Framework
Businesses that are looking to target high-quality audiences that grow their revenue and help them overcome stagnation. Marketing-focused strategies that bring in engaged ideal audience segments. Converting prospects into brand champions. Overcoming churn and instability. Businesses increase retention and ROI on marketing budgets. Via more targeted strategic marketing methods.
Explore More of Majority Media
Working together on identifying, prioritizing, and achieving your goals. Book a call and let’s get started.
Coaching
with Sean
Learn professional and personal strategies for achieving success in life. Subscribe and never miss a helpful tip.
The Strategic
Thinkers Podcast
An overview of ways that new & existing businesses can establish profitability and longevity throughout their business journey.
The Majority
Media Blog
Coaching
with Sean
Working together on identifying, prioritizing, and achieving your goals. Book a call and let’s get started.
The Strategic
Thinkers Podcast
Learn professional and personal strategies for achieving success in life. Subscribe and never miss a helpful tip
The Majority
Media Blog
An overview of ways that new and existing businesses can establish profitability and longevity throughout their business journey.
Take the first step toward reaching your biggest business goals
Schedule a call and let’s discuss how I can help turn your passionate ideas into purposeful strategies that increase profitability. Identify the premium audience that not only sees your value but prioritizes taking the next step in becoming a customer because they believe in your results.