Majority Media Services
Reputation shapes perception — how people think about your brand and the quality and trustworthiness they associate with you and your business.
Your reputation can make or break your success.
A strong reputation leads to higher-quality leads, better clients, more sales, and even a shorter sales cycle because new clients and customers are already sold on your offers.
A poor reputation — or being unknown and having no reputation — leads to inconsistent and low-quality leads, poor conversions, and frustrating sales struggle because you haven’t yet established trust.
The importance of establishing a successful strategy
A Brand & Marketing Strategist turning strangers into motivated buyers and Brand Champions for long-term profitability.
If you’re like most business owners your struggle isn’t so much knowing what to do but where things fall in the buyer’s journey.
That’s where I step in… to help you get clarity on what to communicate along the customer journey from figuring out that you exist and deciding to buy.
Moving people from strangers to an interested party to a buyer so that you know exactly what to do to win that business.
What is the process for your services?
01.
Book A Consultation
Book a consultation call where we discuss your business goals and the current process, strategies, and business growth.
02.
Process Evaluation
We’ll evaluate your process and set expectations based on where you are with your business and budget, then provide a recommendation.
03.
Customized Strategy
Creation of a strategy aimed at addressing goals and establishing your business’s growth and reputation in your market based on your budget.
Profitable Business Assessment:
My Profitable Business Assessment offers a comprehensive evaluation of your business, focusing on five foundational elements critical to building a successful and profitable business. The result is a clear understanding of your best path forward — how to improve your business model and what to do next to reach your goals.
Customer Journey Map
Customers buy when they are ready not buy, not when you want them to buy. The secret to earning the sale when they’re ready is being visible, helpful, and relevant throughout their buying journey. This starts from the moment they realize they have a need or a problem to solve and it doesn’t end until after the sale is made.
Business Growth Strategy:
You’ve been in business for a few years now, everyone you know has already bought from you, and you’ve gone just about as far as you can go on your own. Maybe you’ve been flying by the seat of your pants a bit, making up your strategy as you go, and it’s worked great until now.
Reputation Building Services
When you drive the narrative of your brand through messaging, marketing, customer stories, and testimonials, you can turn your website and marketing campaigns into your best salespeople that work to generate leads and sales 24/7/365 — and Majority Media can help!
Get Started With Our Brand Building Services
Schedule a call and let’s discuss how I can help turn your passionate ideas into purposeful strategies that increase profitability. Identify the premium audience that not only sees your value but prioritizes taking the next step in becoming a customer because they believe in your results.
How Brand Building Can Benefit Your Business
Increase In Sales
Research has found that when reviews were displayed for a lower-priced product the conversion rate increased by 190%, however, for a higher-priced product, the conversion rate increased to 380%.
Compete In Your Local Market
Bright local determined that 97% of the consuming public read reviews online to search for local businesses, and 12% do so daily. Driving more foot traffic to brick-and-mortar locations.
Increase Engagement
95% read product reviews before they choose to purchase something. Additionally, 58% of these shoppers say they are willing to pay more for products that have good reviews.
Grow Your Business
Over 92% admit authentic reviews persuade them to make a purchase. But, shockingly, only 1 in 5 companies considered adding reviews to their marketing strategy.
Establish Your Credibility
31% of consumers read more than 10 reviews (up to 55z+) before this trust is formed. Younger age groups said they need to read more reviews than this average before they can trust a business.
Build Your Brand
92% said that, at a minimum, a quarter of the company’s market value should be attributed to reputation. Consumer reviews are proof of a company’s reputation amongst the public, so they’re more important than one might realize.
Testimonial
“When you set out to increase opportunities for clients and end up with more clients than you can take on. I’d say that’s a successful campaign. I’ll definitely be using the service going forward.”
Looking For Business Resources?
What is Reputation Management?
Simply put reputation management is the act of managing the narrative of your brand. Monitoring the promotion of good feedback and doing damage control on the bad.
Feedback can come in many forms. Randing from testimonials and reviews to a consumer or business commenting about your brand in a documented forum.
Reputation management is important because it is the driving force behind the brand perception. If your brand has a good reputation, you stand a better chance of winning new business.
Helping To Educate Your Customers Can Help You Provide Better Service & Support
An educated customer asks the right questions and has a better understanding of the work that goes into providing your services. This adds value & clarity to your pricing. People are more likely to spend and invest in higher-priced products/services.
A client that has a clearer understanding of the product/service
How important is marketing in Brand Development?
Marketing is a pivotal part of brand development and one that doesn’t get prioritized enough. Not from a lack of awareness that it’s needed but a lack of best practices to follow to help get the business established.
Brand awareness and brand recognition don’t happen overnight. It requires marketing and effort to build a name and credibility. A solid marketing strategy can help establish a business.
How important is establishing a Brand Identity?
Your brand identity is considered what differentiates you from your competition. It answers questions like.
Why should I care about your business? Why should I trust you? Why should I pay you for your product and or services?
Without a clear brand identity, you are relying more on luck than you are on setting yourself up for success.
Frequently Asked Questions About Client Partnership Prep
How do you help businesses build their reputation?
I help businesses build their reputation by gathering testimonials and case studies that set the expectations for their potential customers. The testimonials and case studies help to tell a story that narrates key differentiators and values.
How do you automate gathering testimonials for a business?
There is a 5-step process for onboarding and preparing a client’s testimonial automation. Steps 3 & 4 are specifically designed and focused on automation. It is the process of CRM integration where we gather the list of customers to reach out to for the testimonials and then set the request for cadence and type. We add the customers to the contact list once we receive confirmation that the project is complete.
What’s the difference between a case study and a testimonial?
A testimonial is a customer summarizing their experience as a customer and a case study is a more detailed account of the encounter with the business. While both case studies and testimonials can show the effectiveness of a product or service, a case study provides a more detailed analysis of a particular project or situation, while a testimonial is a personal statement from a satisfied customer or user.
Take the first step toward the successful business you’ve always dreamed of
Schedule a call and let’s discuss how to take your reputation to the next level. It’s time to showcase your expertise and build trust with your audience. Whether you’re a business owner, freelancer, or professional, our reputation-building tools and resources will help you succeed. Don’t wait any longer – take the first step towards building your reputation now!