Diagnose. Route. Build.
Every Majority Media engagement follows the same three steps. The diagnosis names the problem, the verdict points to the module, and our team builds it.
Diagnose where the business actually is
Most founders are making long-term decisions from short-term circumstances. The diagnosis replaces assumptions with a clear, written verdict.
ProfitPath™
New and early-stage ventures. Verdict: Go, Adjust or Rethink. Reviewed Snapshot and a 30-minute walkthrough. $497.
PathEval™
Established businesses. Keep, Change or Cut across four areas. Reviewed Snapshot and a 45-minute walkthrough. $997.
Your verdict points to the module
This is how diagnoses usually route. Some businesses span two modules. That’s expected, and your walkthrough call names it out loud.
| If your verdict is… | Routes to | Because |
|---|---|---|
| ProfitPath™ · Go | PathBuild™ | The model works. Now it needs to be built out properly. |
| ProfitPath™ · Adjust | PathBuild™ | The fix is in packaging, pricing or positioning: foundation work. |
| ProfitPath™ · Rethink | Not yet | Building now would waste the engagement. The model needs rework first. |
| PathEval™ · Change / Cut on positioning and offers | PathBuild™ | The foundation has drifted: the same work a new business needs, applied to an existing one. |
| PathEval™ · Keep on foundation, Change / Cut on marketing and operations | PathOperate™ | The model is right. Delivery and systems aren’t keeping up with it. |
| PathEval™ · Mostly Keep, but growth capped or margins thin | PathOptimize™ | Nothing is broken. It needs to be scaled and defended, not rebuilt. |
The walkthrough call also sets the scope and the price, and your diagnostic fee is credited if you start within 30 days.
Our team builds it
Three modules, bought one at a time or all at once. The diagnosis decides which, and in what order.
PathBuild™
Positioning, offers, pricing and the buyer’s journey, built for you.
From $3,997About PathBuild™PathOperate™
Onboarding, CRM, SOPs and client experience, built so your team can run them.
From $3,997About PathOperate™PathOptimize™
Profit leaks, growth constraints and delegation, worked through to a scaling plan.
From $4,997About PathOptimize™Standard
One module at a time, in the order your diagnosis calls for. Most clients start here.
Accelerated
All three modules at the same time, with one plan and one team. From $10,997.
What the build looks like week to week
- One weekly working session to review progress and make decisions, about 1–2 hours of your week in total
- Our team does the building, setup and documentation
- If you already work with a developer, agency or VA, we include a Vendor Alignment Brief so everyone works from the same plan
- Every module ends with a handover: documentation and training so you own what was built
Where we draw the line
- Promise revenue or profit numbers. We commit to what’s in our control.
- Build on a model that needs rethinking. A Rethink verdict means “not yet,” and we’ll say so.
- Lock you into a sequence. Each module stands on its own.
Before you start
Do I have to buy all three modules?
No. Most clients buy the one module their diagnosis points to. Add another later only if the business needs it.
What if my diagnosis points to two modules?
That’s common, and expected. Your walkthrough call names which comes first, or whether running them together as Accelerated makes more sense.
How is the price set?
Each module has a starting price, and the final number depends on scope: things like the number of offers, workflows or team size involved. It’s set on your walkthrough call, before anything starts.
What if I’d rather do this myself, or with guidance?
That’s a real option. The same diagnosis leads to self-paced resources at majority.academy or guided coaching at seanmatkinson.com.
I already have a Snapshot. Where do I start?
Book a Diagnostic Review and we’ll pick up from your verdict. Book a Diagnostic Review