Agency Services

Case Study

Quality Finishes Painting

 

Brand Building & Strategy

“The Agency of Record Services”

Team

Sean Atkinson
Keith Logan

Categories

Brand Development
Web Design

Testimonial

“I hired Sean to manage my online presence and button up my company’s look online. I couldn’t be happier with his service. In a short amount of time, I was seeing quicker response times for potential clients and I was able to close a lot more business. He is very easy to work with and is very good at bringing the visions you have for your business to life. Needless to say, Majority Media will be my go-to for everything Media and Marketing wise.”

Keith Logan
Owner
Quality Finishes Painting

The Problem

Quality Finishes Painting was in the idea stage of the business. In need of the structure and strategy to build the brand. Establish itself as a competitor in the local market.

The questions needed to be answered as a new business? 

What services do you provide?
What is your experience level?
Who are you?
Why should I trust you?
What makes you different?
What results do you deliver? 

Services

Establishing the baseline for what services would be offered and putting together competitive pricing

Branding

Answering who you are and what your mission statement and vision is for your business. Establishing your brand

The Difference

Identify the best way to differentiate the business in a way that is sustainable over time and phases of the business

Experience

Relaying the experience level in a way that resonates with customers and shows credibility as a new business

Trust

Building and establishing trust as a brand and as a business owner. Show that this is something taken seriously

Results

Showcasing results as a new business that say I’m the right person for this project and able to deliver great results

PHASE I

Establish the brand by creating an online presence with a brochure type website. One that talks about the business and the owners’ experience of 10+ years as a professional painter. Roughly 30% of consumers won’t consider a business without a website. 

Create social media accounts and presence. 54% use social media to research products and services. Created digital ads and videos to add credibility to the business. 

Promoting the theme of “Quality” in work and customer support. Clearly stating what set the business apart service wise. Quality Finishes prides itself on turning the project around quickly without compromising on the quality of the work.

Gather the main local competitors’ pricing to compare and set project costs. In an effort to establish the differences in the local market.

Attend networking events and secure connections on the client’s behalf. Follow up with introductions. 

Collect and sort through paperwork for MBE city and state certification to ensure meeting the certification requirements. Make introductions and set up for certification to further, legitimize the business as a competitor in the market. Solidifying trust that this is a business that can be taken seriously.

A story in Research

Quality Finishes Painting makes a statement in the local market. Worked with QF on becoming more competitive. Winning more projects against more established businesses in the local market. The goal was to find an edge and what they could market to set themselves apart. What is the differentiator that can close a deal?

We researched who the larger competitors were in the local market and their selling points. Quickly learned that they were relying on advertising and marketing campaigns. The price quotes for projects were high and the results were not always great.

Once the thread was found it was a matter of pulling at it to find the source of the problem. They were not relying on top tier painters to complete the projects. Looking at the reviews we were able to target key issues that could be used as selling points for Quality Finishes. This is what was incorporated into the companies mission statement and messaging. In advertising as well as during estimates.

 

 

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