Business Growth Strategy
You need to expand your customer base beyond its existing market
You need to reach the right people but aren’t sure who that is or where they are
You need to change up your marketing — what was working doesn’t feel as effective
Business Growth Strategy will help you clarify what’s working and what’s the next right move to strategically grow your business into a competitor in your market.
Business Growth Strategy
You’ve been in business for a few years now, everyone you know has already bought from you, and you’ve gone just about as far as you can go on your own. Maybe you’ve been flying by the seat of your pants a bit, making up your strategy as you go, and it’s worked great until now.
You know now that to get where you want to go, you have to do things differently.
But figuring out what to do differently isn’t as easy as it seems.
If you’re most of the clients I work with, you’re not content to stay where you’re at. You’re passionate about your business and have big goals. You also have no problem doing the work — you just need to know what work to do and in what order to do it to get the biggest and best results.
That’s where I come in.
I specialize in helping businesses five years and older overcome stagnation through strategic growth. That’s a fancy way of saying I get you unstuck and on your way.
Like any expert worth their salt, I’ve got the proven systems to support our work together — a five-step framework that starts with a seven-point brand evaluation. And all those steps and points focus on three things:
- Assessing the current state of your brand, your market position, and your connection to your audience.
- Identifying obstacles to overcome and new opportunities to take advantage of
Planning to expand your reach, gain visibility, and reach more of the right people? And all of this will support a strategic approach to branding and marketing that makes your ideal customer and what they need to know, learn, and feel to make a buying decision (and buy from you again and again) the number one priority. The result is your own customized Business Growth Strategy — a Brand Brief that highlights the most important details about what you’re selling, who you’re selling to, and how those two things intersect so you know exactly what to do next to strategically grow your business through effective marketing that doesn’t waste your time or money.
What is the process for the Business Growth Strategy?
Book A Consultation
Book a consultation call where we discuss your business goals and the current process for generating leads.
We’ll evaluate your process and set expectations based on where you are with your business and budget
Creation of a strategy aimed at addressing short-term and long-term goals and budget.
The Business Growth Framework:
Businesses that are looking to target high-quality audiences that grow their revenue and share of voice in their niche. Marketing-focused strategies that bring in engaged ideal audience segments. Converting prospects into brand champions. Overcoming churn and instability. Businesses with a goal of increasing retention and ROI on marketing budgets. Via more targeted strategic marketing methods.
Baked into this framework are strategies to address lead generation and drive more sales. I accomplish this by assessing the current state of the business marketing efforts – what they’re doing, what’s working, and what’s working. To identify new lead generation and marketing opportunities.
Get Started On Our Business Growth Strategy
Take the first step to more sales and higher revenue. Click here to request a free quote and learn more about our sales email services.
How to Develop a Successful Business Growth Strategy
Increase In Sales
Increase your sales by up to 23% by consistently presenting your brand across all platforms. Creating brand recognition and familiarity.
Compete In Your Local Market
71% of consumers prefer to buy products or services from brands that they know. Establish yourself in your local market through accessibility and differentiators.
Roughly 74% of people become loyal to brands through content. Sharing your story with your target audience makes a difference. Along with gathering feedback to show that their opinions matter.
Grow Your Business
Companies with blogs get 67% more leads per month. When you help to educate your customers and provide information that helps them make better choices they reward you with their business.
Establish Your Credibility
Around 86% of consumers say authenticity is a significant factor in supporting a brand. While 33% of US consumers consider switching brands after only one instance of poor service. Excellent service establishes credibility with customers.
Build Your Brand
One of the fastest and most secure ways of building and establishing your brand is through brand ambassadors. Customer referrals make a difference. 73% of consumers love a brand with friendly customer service.
“I was very impressed and overwhelmed by how Sean exceeded my expectations of helping refresh my brand and zero in on the ideal clientele I’d like to see coming to my business.”
Looking For Business Resources?
How important is Brand Development to a new business?
The first 100 customers are pivotal to a new business. Most businesses rely on referrals to help generate revenue.
Without Brand Development a lot of businesses struggle to get to that first 100. Falling into debt trying to establish the business in their market.
How do I know if I have a good business plan?
A good business plan starts with service and filling a void that has an audience.
You don’t have to reinvent the wheel take a look at businesses that are doing well and where you can differentiate your business.
How important is marketing in Brand Development?
Marketing is a pivotal part of brand development and one that doesn’t get prioritized enough. Not from a lack of awareness that it’s needed but a lack of best practices to follow to help get the business established.
Brand awareness and brand recognition don’t happen overnight. It requires marketing and effort to build a name and credibility. A solid marketing strategy can help establish a business.
How important is establishing a Brand Identity?
Your brand identity is considered what differentiates you from your competition. It answers questions like.
Why should I care about your business? Why should I trust you? Why should I pay you for your product and or services?
Without a clear brand identity, you are relying more on luck than you are on setting yourself up for success.
Frequently Asked Questions About Brand Development
How long does it take to customize a strategy?
The turnaround time on the assessment will depend on the business. As this is a customized service. It will have different completion timeframes.
Why do I need to invest in brand assessment for my business?
If you’re struggling with your business and not sure what steps to take to overcome it. It is less an investment in the assessment and more of an investment in peace of mind and your business.
How do I implement the brand assessment results?
You will receive a Brand assessment brief that has the next steps and a clear plan to move forward. Leaning harder into what was working. Improve upon what was doing okay. Get rid of the things that aren’t working and take away from your overall success.
Take the first step toward the successful business you’ve always dreamed of
Schedule a call and let’s discuss how I can help turn your passionate ideas into purposeful strategies that increase profitability. Identify the premium audience that not only sees your value but prioritizes taking the next step in becoming a customer because they believe in your results.