Brand Strategy and evaluation of the business model and studio and music production.
Case Study
Quality Finishes Painting
The journey from a business idea to a fully functioning business.
Overview
Take Quality Finishes Painting from a business idea to a profitable business. Create a customized strategy based on the budget, goals, and timeline. One that would allow Keith to move forward with confidence.Establish brand authority, key differentiators, and the ability to compete in his area of expertise. Create a business model that reduced the risks and delivered profitability for the business. Build up credibility through reputation management service to expand beyond the local area and increase pricing. Create opportunities to take on larger projects and grow business strategically.
The Problem
Keith wanted to start his own business and create a legacy his children could be proud of. He wanted to set an example for his children. Let them see that they don't have to work for someone else. There are other options available to them. They can do anything they set their minds to.The problem was Keith's wife was expecting their second child and he couldn't afford to simply leave his job without knowing he could cover his expenses. Keith needed a way to reduce the risk of entrepreneurship and becoming one of the statistics that fail within their first 3 to 5 years.
The Solution
Working in phases with his business using the profitable business framework. We started with the business model evaluation and created a brand strategy that was customized to his budget, goals, and timeline. We needed to establish and grow his business around his regular working hours.Build up his brand by sharing his brand journey and his reasons for starting his business. The brand messaging and focus was on delivering quality results, consistently and efficiently. Marketing aimed at his core audience highlighting key differentiators between his brand and his competitors.
The Results
Quality Finishes Painting now has a system and process in place that drives traffic to the website and books consultations for projects. The brand messaging established left no room for doubt that the tagline is valid. The "Quality" in Quality Finishes Painting was more than just a name. The standard is set for projects and the overall experience.Keith was able to match the salary of his day job in 7 months and comfortably resign. He has since gone on to use the profits generated from his business to start a second venture. Keith is thriving as a business owner and now has the legacy and the example that he set out to provide to his children.
Testimonial
“I hired Sean to manage my online presence and button up my company's look online. I couldn't be happier with his service. In a short amount of time, I was seeing quicker response times for potential clients and I was able to close a lot more business. He is very easy to work with and is very good at bringing the visions you have for your business to life. Needless to say, Majority Media will be my go-to for everything Media and Marketing wise.”
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