Instead of just listing out reasons we’re going to take it a step further and break them down into categories. This way it’s easier to process where you may or may not be hurting/helping your business. There are plenty of reasons to create a website but inevitably there are people that may have a counter-argument. Doesn’t change the results but it helps them feel as though they didn’t get talked into anything.
A website is indeed an investment. One that can help you in the short and long term. In this article, we will cover the reasons and the counter to the counter-arguments. This should help you fill in a bit more of the list of reasons to do it and give you something to think about if you don’t.
Let’s start with the most important part of any business the customers. There’s plenty of great ideas and businesses out there that can’t stay afloat. Mainly because they structured the business around what works best for them and not their potential customers.
- Client Expect it
- Roughly 30% of consumers won’t consider a business without a website.
- Clients want to be able to research your business. These days people do more due diligence before making a purchase. Even the no-brainer situation comes with a bit of work. You have to craft your sales content in a way that resonates with your target audience. Done so well that they look past buyers’ remorse and act with certainty.
- People want a credible way to reach a company in case they have an issue with their purchase.
- Potential customers have a lot more faith in business is legitimate and as a sustainable investment when you show you have invested in it as well.
I equate not having a website to a ticket scalper standing out in front of an event. You could have front row tickets and be selling them dirt cheap. People are still going to have to pause because they don’t know if they can trust you.
Now that you have that picture in your head. Let’s take that a step further. If you had a kiosk you’d be more reliable than the guy standing outside yelling tickets. That kiosk is you selling your product on social media without a website. There’s a place that stands out in a crowd but it still lacks security. Slightly more credible but still comes with great risk. You get to the front of the line scan the tickets and they’re still not good. You go back and that kiosk is empty. It’s just as easy to delete a profile and be gone. The email used for the account isn’t guaranteed to lead you back to the right person.
People are going to be more likely to go to the store across the street because it looks more legitimate. That is your website. They see that you’ve made an investment and there’s a place to point to and say this is where I made my purchase. The store could have lesser quality seats further away and still charge more. You may not like it but more people will pay for that security. Only a few will risk leaving and look to go back to those lesser options. Especially first-time buyers.
Reasons you may be putting it off or think you don’t need a website
Are any of these reasons things that you’ve said to yourself? If so it’s okay you’re not the only one. It is a natural part of the thought process to think about what you can lose. Part of being a successful entrepreneur is eliminating risks. Reckless doesn’t keep you in business. Calculated risks do.
- As a business owner, you’ve either had the conversation or have had people talking about it with their business. In some cases heard horror stories about people picking the wrong web designer for their project and having a bad experience.
- Perhaps it’s one of the people who paid for a website and didn’t get any information on how to access it or what was used. They had to start all over again because they had zero information. It would cost more to hack and access the site than to just start from scratch.
- Building a website is too expensive. You checked with a few web designers and the cost was more than you have in your budget. It feels like a lot of money for something that may or may not help your business.
- You’ve made it this far and this long without a website. Why should you invest in one now? You’re doing just fine without it. You’re getting by.
- You’re not ready and feel like there are more things that you want to have in place before you move forward with your website.
These are the basics. There are quite a few more people toss around but let’s start with these. The counter to the counter-arguments is quite simple. You generate more revenue and increase your chances of staying in business longer when more people know about your product and service offerings.
We started with your clients’ reasons. Let’s look at why it’s in your business’s best interest. Where you’ll benefit and address some of those counter-arguments. Things you may have been telling yourself to talk yourself out of creating a website. Things you may say to put it off for a day that hasn’t come.
- You can provide more proof and reasoning of why your rates are what they are with a website.
- Show your value and increase your prices without getting the side-eye.
- Offloading your business expenses into the price of doing business and ease of access to the customer.
- Lead Generation
- You can qualify more leads and free up your time from sales calls going nowhere. Spend that time working on completing projects and tasks that help your business.
- Local SEO can drive in organic leads that you don’t have to pay to acquire. While SEO can expand your business’s reach beyond the local market.
- Your website will be your best salesperson.
- It works for you 24/7 creating sales opportunities
- It answers the Frequently Asked Questions that clients have about your business
- It is your online business card that can be accessed all over the world
- Organic traffic and non-paid leads. Customers that you didn’t have to pay to get
Your website is indeed your best employee. As a business owner, the best thing that you can do is hire wisely. You want people that believe in what you’re doing and follow your lead. Hire the wrong person and they can infect your current staff with their attitude and outlook. Then you’re spending more time trying to get productivity. Bringing the wrong person onto your staff will cost you more than it helps.
The beauty of your website is that it sticks to the script in telling your story and doesn’t get creative. It is as invested as you in your success because it is an extension of you. Your website is one of the safest investments that you can make in regards to getting a return on what you invest. Mainly because you’re the one that crafts its voice and everything that it says to a potential customer.
- Your website will help you with your marketing efforts better than anyone you can outsource the project to.
- Expand beyond your local market with Local SEO. Potential customers that you might not get to meet by being limited to a storefront and foot traffic. I’m listing it twice because this can add longevity to a business and help you spend out of your profits instead of out of your pockets.
- Helps you with ranking within search engines. Move your business up to pages in the search where your business can be found and give you a competitive edge. Build up your Google My Business page to help potential leads finds you and the website.
- Paying for advertising cuts into your profits. Google Ads, Facebook, Yelp.
When you take a step back and look at the time spent marketing your business yourself. It can be costly. Take that a step further and think about how much you may be paying for advertising on platforms. Platforms that can’t guarantee you sales but still charge you a premium for letting people know you exist.
It’s like paying to have a popular friend that pretends to like you so people think you’re important. Not a great confidence booster is it? In some cases, it’s like that bad relationship that you don’t leave because it’s all you’ve known. Meanwhile, there are options out there that would treat you a lot better than your current situation. Investing in your website investing in yourself and self-esteem.
- Information & Company Updates
- The ability to inform not just potential customers but existing customers about updates that you’ve made within your business.
- Sales and seasonal discounts
- Additions to your product suite and services
- Changes to your location or contact information
- What makes your business different than other competitors
- Why someone should want to buy your product or services
- Blog articles
- Video tutorials
- People are more apt to purchase from a person who they know can do the job
- Telling your story without worrying about it getting lost in the Facebook feed or not having enough characters on Twitter.
- Educate your consumers to provide value and build customer loyalty
- Display your expertise
The reality is in a competitive market or industry. The difference between one business and another isn’t much. What is different is the “how” businesses interact and “how” businesses make a potential customer feel. People search online before they look anywhere else for a solution to their problem. Its’ become a habit of the average consumer. How often will you hear someone’s response to a question be “Google it”?
Any person working within advertising that’s being honest will tell you. We can get them to your door but we can’t make them buy. That is where your branding and messaging comes into play. Having a website allows you to not only be part of the conversation. It allows you to analyze the results and fine-tune them. Make sure that it is resonating with the people that you want as clients and customers. Helping you land your target audience and not waste time trying to speak to an audience your messaging doesn’t resonate with and paying for the privilege.
- Compete In Your Market
- Gain a competitive edge over those that don’t have a website.
- Narrow the gap between people that do have a website. Even the scales so that you’re part of that decision process.
Increase your opportunities for revenue by moving beyond relying on foot traffic. Selling to people beyond who you can hand your business card to. This makes a huge difference in moving away from feast vs famine. Where you’re busy and doing well and then hit a dry streak where there’s nothing coming in at all.
- Administrative Benefits
- Better customer support
- You free up your time to work on projects and close deals
- It’s like having your assistant take a message for you instead of dropping everything to take a call.
- Analytics and Forecasting Sales
- Track your customers’ journey and sales
- Craft your business strategy based on the results
- More accurate sales forecasting quarter to quarter
We all have our reasons for doing and not doing things in this life. It comes down to a choice of is it worth it. In the short term and the long term. It’s less of a choice on whether or not you need a website. More of a choice of knowing how to find a situation that works for you. Understanding the process and what to expect. This way you can ensure the results that will get you a return on that investment.
Your business will thank you. By generating more revenue and giving you more of your time back. Spend that free time with your “Why” you started your business in the first place. Stop struggling and spending more time than necessary for work. Spend more time with the people and things that help motivate you to be your best self.
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