When economic uncertainty hits, clients ask one brutal question: "What can we eliminate?" The V.A.L.U.E.™ Framework is your recession-proofing strategy for service providers. By Verifying your position, Adjusting your messaging, Leading with outcomes, Upgrading the experience, and Eliminating friction, you'll transform from a budget line item to an essential partner. This framework helps you anticipate vulnerability, showcase measurable outcomes, and create flexible options that make staying with you easier than leaving. Because if you wait until they're "reviewing all vendors," you've already lost.