The Art of Pricing: How to Command the Price You Deserve
Pricing - it's a dilemma that faces every business, from the multinational corporation down to the humble garage sale.
Identifying and Connecting with Your Target Audience
Learn how to identify and connect with your target audience effectively to fuel your business growth. From building detailed buyer personas to understanding the customer journey and crafting a compelling value proposition, this comprehensive guide provides you with actionable insights. Discover how to personalize your approach, choose the right communication channels, and continually refine your strategy. Ideal for minority-owned and small businesses looking to maximize their marketing efforts
Mastering the Business Journey: Your Path to Success
In the fast-paced and competitive world of business, positioning plays a crucial role in setting a company apart from its competitors. To truly master positioning, it is essential to understand the concept of the business journey—a dynamic process that encompasses the stages, experiences, and goals a business goes through. The business journey serves as a guiding framework for positioning, providing valuable insights into how a business can differentiate itself and create strategies that lead to success.
The Power of Positioning: A Guide for Small Businesses and Solopreneurs
In an increasingly crowded and competitive business landscape, carving out a distinctive space for your business can feel overwhelming. Some don’t know where to start and others struggle with staying connected with the audiences they’ve selected. As a...
Building a Brand That Lasts The Importance of Reputation Building
In today’s competitive business landscape, building and maintaining a strong reputation is more important than ever. A positive reputation can help to establish trust with customers, differentiate a business from its competitors, and weather crises or negative events. To build a strong reputation, focus on the key components of consistency, credibility, visibility, and differentiation.
Targeted Website Content: The Key to Business Growth and Success
Learn how targeted website content can drive business growth by understanding your target audience, avoiding outdated content, and optimizing each stage of the buyer's journey. Discover practical steps for updating your website's content and how a website audit can inform your business growth strategy.
The Power of the Customer Journey: Why it Matters and How to Make it Work for You
The customer journey is the path a customer takes from discovering your brand to making a purchase to finally becoming a loyal (and hopefully, repeat) customer. Understanding the customer journey is important because it helps you see your business strengths and weaknesses and address them.
The Difference Between Revenue vs Profit As An Entrepreneur
One major contributing factor is not understanding how to manage business revenue properly. Too often new business owners get so excited about the revenue coming in that they overlook the costs of doing business and think they’re rolling in profit.
My goal with this article is to highlight the right revenue mindset new entrepreneurs need to eliminate unnecessary struggle. If you have a business idea or are thinking of starting a new business, keep reading because I wrote this for you.
The Entrepreneurial Mindset – What is it and Why Does it Matter?
Developing an entrepreneurial mindset is key to success in business. Learn what the entrepreneurial mindset is and why it matters in this comprehensive guide. Understand the importance of creative problem-solving, risk-taking, and embracing failure in the entrepreneurial journey. Find out the benefits of having an entrepreneurial mindset and how it can help you reach success.
How to Overcome Imposter Syndrome
Overcome feeling like you have to have it all figured out on your own. Only feeling comfortable stepping out into your purpose once you’ve got things perfect and polished.