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Business Growth Strategy
A desktop monitor with an image of a website on the screen with 3 website images in front of it and one leaning against it
Targeted Website Content: The Key to Business Growth and Success

Targeted Website Content: The Key to Business Growth and Success

Learn how targeted website content can drive business growth by understanding your target audience, avoiding outdated content, and optimizing each stage of the buyer's journey. Discover practical steps for updating your website's content and how a website audit can inform your business growth strategy.

Brand Development
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The Power of the Customer Journey: Why it Matters and How to Make it Work for You

The Power of the Customer Journey: Why it Matters and How to Make it Work for You

The customer journey is the path a customer takes from discovering your brand to making a purchase to finally becoming a loyal (and hopefully, repeat) customer. Understanding the customer journey is important because it helps you see your business strengths and weaknesses and address them.

Brand Development
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The Difference Between Revenue vs Profit As An Entrepreneur

The Difference Between Revenue vs Profit As An Entrepreneur

One major contributing factor is not understanding how to manage business revenue properly. Too often new business owners get so excited about the revenue coming in that they overlook the costs of doing business and think they’re rolling in profit.
My goal with this article is to highlight the right revenue mindset new entrepreneurs need to eliminate unnecessary struggle. If you have a business idea or are thinking of starting a new business, keep reading because I wrote this for you.

Brand Development
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The Entrepreneurial Mindset – What is it and Why Does it Matter?

The Entrepreneurial Mindset – What is it and Why Does it Matter?

Developing an entrepreneurial mindset is key to success in business. Learn what the entrepreneurial mindset is and why it matters in this comprehensive guide. Understand the importance of creative problem-solving, risk-taking, and embracing failure in the entrepreneurial journey. Find out the benefits of having an entrepreneurial mindset and how it can help you reach success.