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What is SEO & How Does It Work?

by | Jan 2, 2021 | 0 comments

What is SEO?

SEO is a digital marketing strategy and it stands for Search Engine Optimization. The marketing strategy premise is built on increasing the qualified organic traffic being sent to your website through search engine results.

It is a marketing strategy designed to generate free organic traffic instead of paying for leads. This is a strategy that should be part of any digital marketing mix for businesses with a website. Small to mid-size businesses stand to benefit the most from a good to great SEO marketing strategy.

How does SEO work?

Search Engine Optimization is the process of optimizing your website and content in a way that gets you listed on the search engine results pages. The goal is to be displayed on the first page.

When a person submits a search in a search engine like Google, Yahoo!, Bing, etc. They receive a list of results with links to websites that potentially fit that query. Specifically, Google will deliver results with at least one paid ad and then a top choice for answering the question. Along with a “People also ask” section. Which, provides more details and variations of the same question and clarity on other ways you can search to get to your answer/solution. Followed by a series of websites that the search engine results that they see as the best fit to answer your question/query.

Can I do SEO myself?

Yes, there are many aspects of SEO that can be driven by the business owner/website owner. While there are plenty of services out there that have SEO services. This can be done by DIY’ers on a budget. A strong SEO strategy and applying best practices can get you the results that you need over time.

The basic principles are based on ranking well for keyword and search queries. The better your ability to answer the questions the better your chance at ranking well. Doing the necessary research to know which keywords and search query best fit your business and target audience will help with securing the results.

What are Keywords in SEO?

SEO keywords are words and phrases people search for when interested in finding out more about a topic. The ability to optimize your website and content to answer those questions and become an authority on those topics is an important part of SEO keyword optimization and SEO marketing strategy.

What is an SEO Keyword strategy?

Simply put it is researching to see what the most popular and relevant questions and search queries are on topics relevant to your business. By performing that research it gives you insight into what to write about in your content and more information about your target audience. Allowing you to fine-tune your marketing strategy to meet the ideal customers’ needs.

Is SEO  a waste of money?

Paying for SEO services without meeting the basic search engine requirements can be a waste of money. I’ve seen many a business pay for SEO services and the service provider was not providing them with the basic information or resources necessary to make a dent in maintaining decent search results. The focus was on pushing for unstainable rankings that required ongoing services to stay relevant.

How long does it take to see results with SEO?

True SEO results take a minimum of 3 months or more to start seeing sustainable results. Realistically 6 months or longer. That’s an honest answer that you won’t hear from most service providers that are cold calling pitching their services.

Why does it take so long? You’re laying the foundation for your business and building your credibility with search engines. Writing one article that answers a question may get you a spike but if the goal is to get sustainable results. More consistent rankings come with consistent relevant and valuable content.

What are the types of SEO?

There are 2 main types of SEO. On-site and off-site. There are more to delve into but these two are a good starting point for beginners and DIY’ers. Applying a strategy that addresses these two will help with building a business’s credibility and potential ranking with search engines.

  1. On-site/On-page is a great place to start for business owners with existing sites. It is content-based. Providing informative and relevant content for the target audience and product/services that you offer. Again answering the questions that your ideal customer and target audience may have consistently over time. This can be done through FAQ’s or blog articles. When shooting for consistency it’s best to have a combination of the two but articles would help you with spreading the word and your knowledgebase.
  2. Off-site/Off-page is equally as important to getting better SEO results as well as generating traffic and more qualified leads to your website. This is the process of link building. Links that bring qualified leads/visitors back to your website. They also show search engines like Google that other people find your content valuable. Building your credibility and making you an authority on topics relevant to your business and industry.

SEO Summary

Now that you have the answers to the basic to mid-level questions about SEO. You are armed with enough information to know if this is something that you would want to take on yourself. You now also have a better idea of what questions to ask when being pitched SEO services. Making sure that they’re addressing the basics. Providing a clear and honest assessment of how long it would take to start seeing results. Which allows you to make a wiser choice on who to partner with and what budget you need to allocate to it.

If you find this information helpful. You may also like to check out the eBook that compliments this article and goes into more detail on SEO and strategies for DIY’ers looking to do it themselves. Majority Media provides SEO strategy and management services. If you’re interested in partnering on it and taking some of the work off of your plate. You can find out more about our services here.

You can also take advantage of the Entrepreneurs Newsletter. The newsletter provides helpful tips for business owners and entrepreneurs. Questions that you should be asking as a business, as well as provides news updates and upcoming events. Taking the work off your plate of needing to search out relevant articles. You can subscribe here.

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